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Dual UK Bachelor of Arts Honours Degree — Conferred jointly with Haverton University (UK) & Coventry University (UK)
Coventry University (United Kingdom)
Online or on campus
Modern content strategy, digital broadcast storytelling, brand reputation management, and multi-channel campaign analytics. Students earn 2 independent accredited diplomas with a 65% / 35% international credit split. BA (Hons) Digital Media & Strategic Communications (Dual Award) is taught as one award, not a list of unrelated modules. The published length is 36 months, and the credit total is 360. Students move from Methods in BA through Methods in BA; Cases in BA; Practice in BA; Project in BA; Methods in BA (BAX-105); Cases in BA (BAX-106), and finish on Methods in BA (BAX-305). Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Two UK Bachelor of Arts honours diplomas conferred upon completion Hands-on multimedia production portfolio with real-world client briefs Crisis communications and social sentiment algorithmic analytics Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
Study online
Online tuition is free. Online examinations and certificates are 100% free and sponsored.
On-campus study
Prefer to learn at our London campus? Campus tuition is published on each programme page. All examinations are 100% free of charge.
| Code | Course | Credits · hours |
|---|---|---|
| BA--D101 | Methods in BA Methods in BA (BA--D101) is a course on BA (Hons) Digital Media & Strategic Communications (Dual Award). It carries 45 credits and 450 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 45 · 450 h |
| BA--D102 | Cases in BA Cases in BA (BA--D102) is a course on BA (Hons) Digital Media & Strategic Communications (Dual Award). It carries 45 credits and 450 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 45 · 450 h |
| BA--D103 | Practice in BA Practice in BA (BA--D103) is a course on BA (Hons) Digital Media & Strategic Communications (Dual Award). It carries 45 credits and 450 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 45 · 450 h |
| BAD181 | Audiences and evidence about them Audiences and evidence about them (BAD181) is a course on BA (Hons) Digital Media & Strategic Communications (Dual Award). It carries 45 credits and 450 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 45 · 450 h |
| BAD182 | Offers, brands, and claims Offers, brands, and claims (BAD182) is a course on BA (Hons) Digital Media & Strategic Communications (Dual Award). It carries 45 credits and 450 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 45 · 450 h |
| BAD183 | Channels and what they cannot do Channels and what they cannot do (BAD183) is a course on BA (Hons) Digital Media & Strategic Communications (Dual Award). It carries 45 credits and 450 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 45 · 450 h |
| Code | Course | Credits · hours |
|---|---|---|
| BA--D201 | Project in BA Project in BA (BA--D201) is a course on BA (Hons) Digital Media & Strategic Communications (Dual Award). It carries 45 credits and 450 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 45 · 450 h |
| BA--D202 | Methods in BA Methods in BA (BA--D202) is a course on BA (Hons) Digital Media & Strategic Communications (Dual Award). It carries 45 credits and 450 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 45 · 450 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 36 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
You may study this award fully online from your country, or — where published — on campus at Haverton. Online study does not require a student visa. Campus study may.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. All online degree examinations and certificates are 100% free and sponsored — the only cost for online study is the application fee. Campus tuition and campus examinations are charged separately. Check the Fees page for details.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Haverton University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@haverton.org.
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